腾讯会议 ID：226 912 009 会议密码：924230
主题：Exploring the donation allocation of online charitable crowdfunding based on topical and spatial analysis: Evidence from the Tencent GongYi
Online charitable crowdfunding has become an increasingly popular approach for online fundraising and has attracted widespread concern in society. However, little is known about donation allocation in the implementation of online charitable crowdfunding, especially the purposes involved and the specific flows of these donations. To this end, this study aims to explore project initiators' fundraising allocation by identifying latent intentions from a large sample of project descriptions and by uncovering spatial patterns in the flow of cross-regional donations. By collecting data from the Tencent GongYi platform, one of the largest government-authorized online crowdfunding platforms in China, we conducted a comparative analysis of four types of crowdfunding projects (i.e., medical, educational, poverty-related, and environmental) to examine differences in their general characteristics and donation allocation. The findings suggest that the success rates for these four different types of online charitable crowdfunding vary and that the key influencing factor among them is the type of project executors. Most of the donations are used to fund children and older adults, especially for neglected children in rural areas and neglected elders. In terms of the spatial analysis of the different categories of charitable crowdfunding projects, the results also reveal that the flow of online donations is not equitably distributed and tends to be concentrated in a few relatively developed regions. Specifically, eastern China, with a higher GDP, receives more donations than western China, with a lower GDP. Our research contributes to a better understanding of the donation allocation of online charitable crowdfunding and points to some general implications for online charitable crowdfunding research and practice globally.
赵宇翔，南京理工大学经济管理学院教授，主要研究方向为用户信息行为、数字人文、健康信息学等。在国内外重要期刊和学术会议上发表论文180余篇，其中发表（录用）SSCI/SCI论文20余篇，CSSCI收录140余篇。目前发表的学术论文在Google Scholar上被国际同行引用共计2220余次，单篇被引最高606次，入选ESI高被引前1%论文。承担以及完成国家社科基金重大项目子课题2项，国家自然科学基金3项、教育部人文社科项目，江苏省人文社科项目，江苏省软科学咨询项目等。担任国际信息系统协会人机交互分会理事、中国社科情报学会数字人文专委会委员、中国老年学和老年医学学会智慧医养分会常务理事、江苏省老年学会信息化专委会副主任等。承担国际期刊Journal of the Association for Information Science and Technology (JASIST)、Information Processing & Management（IP&M）、Journal of Data and Information Science (JDIS)、Data and Information Management (DIM)编委会委员，JASIST, IP&M，Aslib Journal of Information Management期刊客座编辑。2015年入选“南京理工大学青年人才拔尖计划”，2016年荣获中国人文社科最具影响力青年学者奖，2019年荣获江苏省社科优青人才计划。